Roller skating was one of the most famous pastimes of the 1960s and ’70s. Even today people of all ages still enjoy roller skating. Whether planning a rehearsal dinner, a kid’s birthday party, or a team-building event, roller skating is a great way to celebrate and engage in healthy physical activity. In this piece, we have curated tips & tricks for you on how to start and run an ice skating rental business.
Ice skating is a seasonal activity, due to which it is in high demand only in winter. Business owners still need to maintain their rinks and equipment without seeing much growth. In such conditions, it’s essential to recognize where you can add value to your ice skating business.
Create a Business Plan
Every single business needs planning. A clear plan is essential to get you started and run an ice skating rental business. A business plan in prior helps you map out the specifics of your industry and discover some unknown horizons. And not to forget, a composed business plan also enables potential investors and partners to better understand your idea before investing in it. A few points to consider are:
- Who is your target market?
- What will be the startup and ongoing costs?
- How much can you charge for each service?
- What will be the team management expense?
Establish Your Name In The Industry
Your brand name is how you identify your business. The right choice of brand name will decide how your business is perceived by the customers. With a strong and thoughtful business name, you can stand out from your competitors. You would want a name that’s catchy and easy to remember. Here are some ideas to help you decide on a business name:
- Choose business names that are easy to pronounce and spell.
- It should be relevant to your offering of services.
- It must include keywords like rink, roller, and skate.
- Consider taking help from name generator tools.
To run an ice skating rental business think out of the box, establishing your name is not just about your brand name. Think of a suitable tagline to promote your business, pick the perfect location, and invest in regular maintenance.
You must align your funds in the initial stage to start and run an ice skating rental business. Having secure funding makes your business base strong. It can help you expand and grow further. However, a great idea and a secure bank balance don’t always go hand in hand. If you’re looking for ways to get you going, here are some options:
- Bank loan
- Work with investor
- Find customers that are ready to pay in advance
- Try crowdfunding
- Ask for help from friends and family
- Try angel investors
Government support can also be another way to fund your business. But it can get highly competitive and have a lengthy application process.
Get Your Business Insurance
To run an ice skating rental business effortlessly get your business insurance. It’s as necessary as getting a permit or license to run your business. It’s obvious to say but, insurance can protect your business from the disastrous effects of unexpected events. There are several types of insurance available to choose from:
- Equipment breakdown insurance
- Commercial liability
- General liability
- Business property
- Business owner’s policy
Diversify Your Offerings
To run an ice skating rental business you have a wide variety of offerings. Right from the basics of ice skating to teaching to renting the equipment. Always keep an eye out for what more you can do and offer to your customers. Offer packages to members through your website. How about packing up all your services and making it easy for your customers to sign up? Yes, you would like that? Use Picktime, a web-based equipment rental scheduling software.
Picktime is tailored to fulfill all your rental business needs. Using Picktime you get a unique and customizable business page for bookings. You can add staff, equipment, and their prices list. With Picktime you get an automatic email & SMS reminder of every booking and 24×7 support. It gives you the ease of accessing your dashboard from any location. Picktime has a user-friendly interface with budget-friendly plans. No extra software installation is required to benefit from these features.
Not only this to manage your social media handles and payment-related tasks integrate with your favorite app – PayPal, Square, Stripe, Facebook, Instagram, CRMs, Google & Apple calendar, Skype, Google Meet, Teams, Zoom, and many other apps for your convenience. What are you waiting for, sign up for free today and rent all your ice skating equipment with just a few clicks!
Ready To Launch
It’s important to set the right timing for your product launch. Because it is the most important factor that will determine if your business will be successful or not. Consider the following points to know you’re ready for the launch of your ice skating rental business
- You know your competition.
- Your services meet users’ needs.
- You have a solid supply chain ready.
- You have a good social media presence.
- Recheckdyour numbers and investments.
Wait before you go! Let us tell you, you have done your homework, it’s time to show off all your services and lure more and more customers in.