The world of eCommerce stores is ruthless due to its cut-throat competition. In such an environment, only those businesses survive who know the art to keep their customers satisfied and engaged. Customer engagement in eCommerce stores is a key element. There are many strategies to boost customer engagement. However, in the past few years, enabling product customization has proved to be a sure-shot strategy to boost customer engagement. You can use WooCommerce product designer to enable customization in your WooCommerce store.
However, before implementing it, one must decide on what products one must enable customization. It is because some products will help you gain more engagement than the others. So, which products will you decide? If you have a hard time deciding on products then keep reading this article where we have listed top 5 products whose customization can drive higher engagement.
T-shirts
If there is a product that most people are looking forward to personalizing and customizing, it is T-shirts. This is clear from stats too. The market size for custom T-shirts is likely to grow by 9.7% from 2021 to 2028. There are many reasons that make T-shirts a suitable product to customize.
TV Series and Movie Craze
“Winter is coming”, “Avengers Assemble”, “Bazinga”, these are some of the catchphrases which we all might have seen on people’s T-shirts. The craze for TV series and movies is for real. There are fandoms and communities who are ready to buy any number of T-shirts that have their favorite TV series of movie quotes on it. T-shirts act as a perfect apparel where these fans can show their love by printing their favorite movie and TV quotes.
Fashion Quotient
Fashionistas are always ready to show off their latest trending clothes. Furthermore, they are always ready to wear something unique. Custom T-shirts are perfect apparel that helps them to look stand apart from the rest.
Cost-effective Marketing
Custom T-shirts are a cost-effective marketing medium as compared to TV ads, radio, hoardings, etc.
Hoodie
Selling custom hoodies is a great way to increase sales and maximize engagement. One major reason is the demand. If we see the stats, the global winter wear market is estimated to grow at a compound annual growth rate (CAGR) of 4.3% from 2019 to 2025. Secondly, like every custom product, users would love to get custom hoodies which gives them the chance to flaunt their fashion sense. Apart from these, there are many other reasons why custom hoodies are so in demand. Let us have a look at these one by one.
Potential Promotional Tool
Everyone loves hoodies, and that is the reason why most people desperately wait for winters. This likeability makes it a really good promotional tool. Businesses can print taglines, logos, and quotes on hoodies to get more impressions. This is evident with sports personalities when they don a custom hoodie with a sponsor’s logo on it. The sponsor’s name and logo get a lot of traction hence their revenue grows.
Highly Versatile
Hoodies are a highly versatile clothing article. You can pair it with anything. For example, you can pair it with track pants, trousers, etc. You can also put it on with a denim jacket for a casual holiday look. This versatility is another factor that makes hoodies high in demand. Furthermore, unlike other apparel and accessories, hoodies are gender neutral, making them even more versatile and inclusive.
Good Alternative to Sweaters
Hoodies are effectively a cooler version of sweaters. This is the reason why the young generation is more inclined towards hoodies. And your customers can make hoodies even cooler with personalization.
Shoes
The craze for shoes and sneakers is going off the charts. Hip-hop artists and basketball players have boosted the trend of sneakers across the world. You can find communities and marketplaces just for sneakers. With such a booming market, offering customization can gain you large sums of profits and engagement. Offering custom shoes is a revenue-generating idea because of the following reasons.
Customers Can Design Shoes Their Way
Many people have a rigid sense of style and fashion when it comes to their shoes. They want their shoes to be of a particular look and color. Often these people get annoyed when they fail to find shoes of a particular color, heel height, print, etc. Offering shoe customization can do wonders for them. It can make them your most loyal customers. Customers who will always come to your store whenever they want to buy shoes. Furthermore, they will spread the word and add more loyal buyers to your customer base.
The Uniqueness Factor
One major reason why customers go for custom shoes is to feel unique. Many customers do not like to follow the trends. They want to look completely authentic and original. You can offer shoe customization to accommodate this demand of customers.
Face Masks
Face masks, which were used by only medical and industrial staff, became the norm due to COVID-19. Earlier, it was just seen as precautionary equipment. But soon after, brands and users saw huge customization opportunities in it. The result was more merchandise face masks in eCommerce stores. Customers also joined in this, and the demand for custom face masks surged. You can accommodate this surged demand for custom face masks by allowing customers to personalize their face masks. You can invest in an online face mask designer tool. This tool will offer many design features to your customers like:
- Customizable clipart
- Multiple design areas
- Fonts
- Colors
- Effects
- Easy image upload
Dog Bandanas
Customization is a trend whose popularity goes across species. After all, why should only humans have the luxury of customization? What about our pawsome friends? Yes, pet owners worldwide are aware of the popularity of dog bandanas. And they want to have it customized for their pet dogs. You can cater to this demand of pet owners by allowing them to customize dog bandanas. Just ensure that the bandanas you offer are of soft material, waterproof, and of good quality.
Conclusion
Every product is different from another in terms of customization. They are also different in terms of engagement capabilities. You can study your customer base and their buying habits to decide on the list of products to be customized. I hope this list helped you to move one step closer to your goal of offering product customization to your customers. Just one last thing, do not compromise on your WooCommerce product designer, as it will determine the quality of customization you offer.
