Whether you’re a seasoned veteran of the web or a newer business owner, it’s likely that you’ve heard about top seo specialists in Melbourne. But if you’re like me, it’s also likely that the concepts behind SEO are still somewhat mysterious to you.
I know they were when I first started out—and even after some time working in the industry, they can be tricky to wrap your head around. The good news is that all this mystery can be cleared up with some simple steps:
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Know your marketing goals
Before you start, you should be able to clearly define your marketing goals. Here is a list of things to consider:
- Where do you want your business to be in six months?
- What do you want to achieve over that period of time?
- Who are your target audience and how can they help achieve these goals for your company?
- How does this compare with the competition around you, both in terms of product offerings as well as sales tactics (i.e., SEO)?
Organize your resources
Once you’ve got your strategy in place, it’s time to get organized and start putting together the pieces.
- Use a project management system: A platform like Trello can help you organize tasks and keep track of milestones for your SEO strategy. It’ll also help with collaborating with other team members and clients if necessary, making sure everyone is on the same page with what needs to be done when it needs to be done.
- Use a content management system: If there’s one thing that will save you time in this process, it’s having an easy way to manage all of your content—and luckily, WordPress has plenty of plugins that can do just that! You can use Yoast SEO Premium or All In One Schema Creator Pro for example (or both). With these plugins installed on WordPress site(s), creating metadata for each individual piece of content becomes super simple—just enter some information once during admin mode and then click “Save” at any point thereafter before publishing instead of having to go back and fill in fields every time something new gets posted online!
Do some keyword research
- Use a keyword tool to find keywords that are relevant to your business.
- Search for long tail keywords that have low competition. (Long tail keywords have more specific search terms and usually a longer search query length.)
- Find which keywords are already ranking high in search engines and see what they’re doing right. You can also use this information to find out whether there are other potential areas of opportunity for you as well, like if the top 10 websites are using different types of content than yours or linking out differently from one another.
Get started on creating content
Before you start focusing on SEO, it’s important to create good content that will attract and engage your target audience. When creating content, keep these things in mind:
- Write about topics that matter to your audience. The best way to figure out what topics will interest readers is by getting to know them better and finding out what they want to learn about. Use surveys or online communities like Reddit or Quora to get feedback from potential readers, as well as social media platforms such as Facebook or Twitter where you can target specific groups of people who are likely interested in reading the type of content you plan on creating (and vice versa).
- Use keywords in your posts so search engines can properly categorize them for users searching for relevant information on those topics.Write unique text instead of just duplicating entire sentences from other websites (e.g., Wikipedia). This includes making sure each paragraph has its own topic sentence before listing bullet points with additional details.
Make sure everything flows smoothly throughout the entire piece; avoid abrupt transitions between paragraphs that don’t make sense together — this is especially true when discussing multiple related topics within one article!
Make sure your site is mobile-friendly
The next step is to make sure your website is mobile-friendly. This means that it loads quickly and easily on all devices, has a responsive design that adapts to different screen sizes, and doesn’t have any elements (like popups) that would negatively affect the user experience. You can test your site using Google’s Mobile-Friendly Test tool.
If you’re not creating a mobile version of your site, make sure to optimize for speed and usability by making sure the content is readable and easy to navigate on all devices — after all, this may be the only way users will be able to access your website if they don’t have access to a desktop or laptop computer!
Being a top seo specialists in Melbourne is a tricky business, but it’s also one that can be mastered with a little bit of patience and hard work. If you follow these tips, you should be well on your way to building a winning SEO strategy for your website. Good luck!