Picture from Unsplash
If you are looking to increase traffic to your website, you may be considering using SEO services. SEO, or search engine optimization, is a process that can help improve your site’s ranking on search engines like Google. When potential customers search for keywords related to your business, they are more likely to see your website if it is ranked high on the results page. According to Forbes, “SEO is one of the most misunderstood and misinterpreted terms in the world of marketing.” However, if you’re willing to put in the time and effort, it can be a powerful tool for driving traffic to your site. Here are six ways you can use SEO services to increase traffic to your website.
1. Conduct Keyword Research to Find the Right Keywords to Target
One of the most important aspects of SEO is choosing the right keywords to target. If you choose keywords that are too popular, you’ll have a hard time ranking high on the results page. For instance, for a doctors clinic you would use keywords such as, “doctor in Los Angeles, California,” “book a physical exam,” “doctor near me.” These are the kind of words that will help your sites begin to show up on the first pages of Google.
However, if you choose too specific keywords such as “Dr. D from Los Angeles County,” no one will be searching for them. If someone was looking for a doctor this keyword would not be the correct format to help your site be stumbled upon. The key is to find a balance between the two. You can use several tools to conduct keyword research, such as Google AdWords Keyword Planner and Moz Keyword Explorer. Most SEO service providers will also offer keyword research as part of their service.
2. Optimize Your Website for the Selected Keywords
Once you have selected the keywords you want to target, optimizing your website for those keywords is essential. This means including the keywords in your website’s title tags, meta descriptions, header tags, and body content. However, it is essential to use them sparingly and avoid keyword stuffing, which is when you include too many keywords in your content. This can make the content difficult to read and lead to “keyword stuffing”, a practice that Google frowns upon. A good rule of thumb is to use your chosen keyword a few times for every 100 words on your website. You can also use variations of that keyword and should not write content that is too similar to other content on your site.
3. Promote Your Website Through Link Building
Link building is the process of acquiring links from other websites. These links act as votes of confidence for your website and can help improve your site’s ranking on search engines. There are several ways to build links, such as guest blogging, directory submissions, and social media outreach. Some sites such as Ubersuggest even provide 3 free site searches if you are looking for the right site to publish on.
In addition to helping with SEO, link building can also drive traffic to your website from the other websites where your links are located. For instance, for a dental clinic you would have to search for the most common words used to look for dental clinics and pair it with a link to your direct site and publish it on guest posting sites.
Keep in mind some of these sites will charge you for a publish but you can also find some sites that will publish for free. There are plenty of businesses taking advantage of the new technology that is arising. Also, there are many other ways to get new clients, such as through promotions and advertisements on radio stations and billboards.
4. Use Google Analytics to Monitor Your Progress
Google Analytics is a free tool that allows you to track your website’s traffic and performance. It can be used to measure the results of your SEO efforts and adjust your strategy accordingly. For example, suppose you see that your organic traffic is increasing, but your conversion rate is staying the same, you may need to focus on improving your website’s content or user experience. Google Analytics can also be used to track the performance of your link-building efforts and see which strategies are working best.
5. Conduct Technical Audits
A bad user experience can affect the outcome of your SEO practices. Many business owners focus on their content marketing strategy and often forget about the technical aspects of their site. Audits should be performed regularly for technical performance issues to improve the user experience and SEO efforts. Technical audits will help you catch elements of your website that are slow or broken. Through these audits you can determine what pages should be 301 redirects and whether some images have too many pixels. Large pixelated images will slow down your site and affect SEO rankings.
6. Hire an SEO Services Provider
If you don’t have the time or expertise to implement an effective SEO strategy yourself, you may want to hire an SEO services provider. An experienced SEO professional can help you select the right keywords, optimize your website, and build links. They can also use Google Analytics to track your progress and make necessary adjustments to your strategy.
In addition, a good SEO services provider will keep up with the latest trends and changes in the SEO industry so that they can implement them into your strategy and help you stay ahead of the competition. There are plenty of SEO providers, and some even specialize in specific industries. For example, if you are a dental clinic you may want to hire an SEO that specializes in dental marketing since they have a deep understanding of the dental health industry.
These are just a few ways to use SEO services to increase traffic to your website. If you’re unsure where to start or need help implementing an effective strategy, consider hiring an experienced SEO professional. This is one investment that can pay off handsomely in the long run. Remember, organic traffic is the best kind of traffic, so don’t be afraid to invest in SEO. Your website will thank you for it.