Amazon is an excellent place for new online sellers to start their businesses. It has a vast marketplace, lots of products, customers and relatively low barriers to entry. And the good news is that there are lots of Amazon PPC automation tools to manage all the paid advertising tasks in order to get high ROI.
Amazon has over two million third-party sellers, which means there are many ways for you to reach the millions of people who use this e-commerce store frequently to purchase things.
Selling on this big giant is more than just selling products; it’s about selling your brand, too. Several different Amazon PPC automation tools can help you optimize your product listings and get more sales from your customers. However, the best one is that which gives you all the necessary reports, analyses and insights to make your campaigns successful.
Criteria To Pick an Amazon PPC Automation Tool
The criteria you should use to pick an Amazon PPC automation tool are:
1. Pricing (How much is it going to cost you?)
2. Ease of use and set up (How complicated is it to get started?)
3. Results (Do they actually deliver what they promise?)
Here’s a list of some of the ideal Amazon PPC automation software out there.
1. Helium10
Helium10 is the most popular Amazon PPC automation tool in the market. It has a wide range of features and integrates with other tools to help you achieve your goals. The app also allows you to set up campaigns, track conversions and analyze data in real-time. Ability to scan for organic keywords and keywords that may work for your product listings. Apart from this, Helium10 allows you to create A/B testing campaigns, test ad copy and optimize landing pages according to user behavior.
2. Jungle Scout
Jungle Scout is an all-in-one platform for PPC marketing. It has a ton of features that allows you to track the overall performance of your campaign. It can also be used for keyword discovery. Moreover, this software provides detailed reports on top keywords for each campaign so you can optimize them easily.
3. Scale Insights
Scale Insights is a suite of tools for managing Amazon PPC accounts. It includes tools for managing multiple accounts on one dashboard, keyword research and optimization, ad copy creation and much more. This fba ppc software is a hot favorite of 8-figure FBA tycoons as they use it for managing and optimizing their campaigns.
4. Seller Labs
Seller Labs is another Amazon PPC automation tool that lets you create targeted ads with advanced targeting options such as location and age. It also provides advanced reporting so you can see what ads are working best for your business.
Related Post: Top Reasons Why FBA Sellers Need PPC Automation Software
5. Sellics
Sellics is a fully-featured and robust PPC management platform that helps you generate better results with your search engine marketing campaigns. It helps you to identify the keywords with a high traffic volume and manage your campaigns from multiple locations worldwide. You can also set up different strategies depending on the location or country where you are based.
6. BidX
BidX is an automated bidding tool that helps you get more relevant ad impressions for your keywords. This means that you will be able to bid on more competitive terms than before, which will increase your chances of ranking higher in search engines. BidX also allows you to run multiple campaigns at once to test different strategies and optimize them per your needs.
7. PPC Entourage
PPC Entourage is a powerful suite of tools enabling you to easily create, manage, and analyze your paid search campaigns. Experts have designed it with extensive experience in PPC management, so don’t worry if it seems too complex at first! Just follow their step-by-step guide and see how easy it is to get started with this tool!
8. Unicorn Smasher
This tool lets you generate insights about your account, account performance, and competitor accounts. You can use this tool to view historical reports, create forecasts, and make changes to your campaign to increase conversions.
9. Sellozo
Sellozo is a suite of tools for managing Amazon PPC accounts, including account creation and management, ad insertion, campaign management, keyword research and keyword ranking optimization. Sellozo also includes the ability to import data from other tools such as Google AdWords Editor or Excel spreadsheets.
10. Perpetua
Perpetua is an Amazon PPC automation software that lets you manage, optimize and analyze your campaigns in one place. It lets you manually create campaigns or import them from other tools. You can then add keywords, create ads, track results, and optimize your campaigns using built-in reporting tools.
Wrapping Up:
Undeniably, Amazon PPC is one of the most effective ways to drive sales.
All you have to do is to optimize your ads regularly to keep them running efficiently and all the above-listed amazon advertising softwares help you to do this.
