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Videos seem to be the future of Instagram as it keeps innovating new features, including reels. Through reel videos, Instagram facilitates its users to get fame within 15, 30, or 60 seconds.
Even though Instagram reels have limited time frames, your creativity is always limitless. You can bring up any topic; beauty, fashion, business, and even digital money like cryptocurrency.
Instagram has more than one billion active users, and many brands have leveraged Instagram reels to reach more audiences. But, creating Instagram reels has become more challenging over time.
Therefore, we’ve listed the six best ways to create engaging content for Instagram reels. Without further ado, let’s get started!
1. Use a High-quality Camera
A high-quality camera for shooting Instagram reels is paramount. A poor-quality camera will make your video cracky, and no one wants to watch a busted video.
Invest in buying a digital camera or a smartphone that has a high-resolution camera. A clear and flawless video is the first and utmost step to creating engaging content that drive viewers.
2. Create a Powerful Hook
Lead your video with a hook and leverage the first few seconds with powerful content. You can use text or an image as an attention grabber.
A hook is something that captures your audience and encourages them to stay in your post. Many influencers use hooks at the beginning of their reels.
Depending on your style and the topic you bring, you may use funny dialog, facts, or eye-catching images to grab audiences’ from the get-go.
3. Use Transition/Effect/Stickers
If you’ve been creating videos for a while, you must be familiar with transitions. Interesting and flawless transitions help your video look professional and have excellent quality.
Moreover, you can level up your Instagram reels using effects and stickers. You don’t have to worry because Instagram has a bunch of effects and stickers that you can use immediately.
However, if Instagram effects and stickers don’t satisfy you yet, you can always use another video editing app and come back to Instagram to post your content.
4. Add Audio or Music
Audio in your reel content is necessary. You can do it in two ways; putting music or a voice-over. If you prefer adding subtitles, then adding only music will be fine.
However, a voice-over will be best if you need to explain something. It’s also possible to input music and voice-over in a video, but make sure the two don’t overlap.
Moreover, keep an eye on the most trending songs used for reels. You can use it as your reel audio to capture audiences.
5. Feature User-generated Content
User-generated content can make your audience stay longer and completely digest your reel. It’s a great content example for businesses as they can demonstrate their products to the viewers.
This type of content usually requires a model that uses your products. Not only to demonstrate the product, but you can also mention the pain points of your target audiences.
6. Boost Reach
Your effort to reach broader audiences is no less important in creating engaging reel content. Write a compelling caption that includes keywords, and make sure not to make it too long.
Moreover, add some tags relating to your content and brands. Tags help you gather target audience faster as they may search content through tags.
Wrapping Up
The Instagram reel is a perfect place to get creative, whether for entertainment, education, and business purposes. The best thing about Instagram reels is that you don’t have to tire yourself of creating long content.
With a short time frame, Instagram reels are suitable for today’s audiences that want everything to be quick and straightforward. Always keep your eyes on the latest trend to create engaging content and survive the competitions.
Author
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video production company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
Twitter: @breadnbeyond
Email/Gravatar: andre@breadnbeyond.com
LinkedIn: Andre Oentoro
